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Near West Design Review Case Report


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Project Information

Near West Case #  NW 2016-041

Address: 3205 Fulton Road
Company: Wide Area Media, Inc.
Architect: Wide Area Media, Inc.

Proposed installation of two single-faced, fabricated aluminum ground signs with LED message centers, mounted back-to-back in a v-shape.  Header panels to be painted dark bronze w/white vinyl lettering applied to first surface.


Committee Actions/Submissions

Date: December 2, 2016
Committee: Staff
Action Type: Initial Plan Submission
Date: December 14, 2016
Committee: Local Design Review Committee
Action Type: No Action Taken

Committee was not receptive to the original submission that featured two-single-faced, ground-mounted LED message center sign panels mounted back-to-back in a v-shape.  Instead it moved to direct the project sponsor to submit revised plans to include: (1) a double-faced LED sign positioned perpendicular to the church building and in line with the main entrance's front steps and (2) positioning of the sign centered on the north most window, 2' away from the building face and situated in a planter bed sited between the building's pilasters.  Consideration should be given to reducing the overall square footage of the message boards and/or mounting the existing sign face closer to the sidewalk grade so as to minimize the visual impact of the sign upon the Fulton Rd. right-of-way.

Date: February 22, 2017
Committee: Local Design Review Committee
Action Type: Revised Plan Submission
Date: February 22, 2017
Committee: Local Design Review Committee
Action Type: Approved

Committee moved to recommend approval of the sign design as submitted, with the understanding that the project sponsor prepare and electronically submit revised drawings that reflect changes agreed to during the discussion.  These revisions should include changes to the site plan and site placement for the sign, details on proposed landscape elements (plant type, quantity, etc.) and their location(s) within the planter, information on planter construction materials/dimensions, a detailed section view thru the sign, and information on the materials to be employed in its construction.