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Northeast Design Review Case Report


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Project Information

Northeast Case #  NE 2016-003

Address: 557 E. 140th St
Company: Ruff Neon Sign
Architect: Ruff Neon Sign

Proposed installation of three raceway mounted, LED signs.


Committee Actions/Submissions

Date: February 23, 2016
Committee: Staff
Action Type: Initial Plan Submission
Date: March 1, 2016
Committee: Local Design Review Committee
Action Type: Tabled

Voting Members Present

  • P. Brown (1st)
  • A. Luckacsy
  • E. Turner
  • T. Vieder
  • R. S. Nieswander (2nd)


Sign project was presented by Jessica Ruff of Ruff Neon Sign for a childcare center showing an awning, 2 signs using the phone number, and a primary sign. 


Committee Concerns, Comments, Questions

  • The awning pulls everything together and provides a base.
  • The owner did not add an awning over the door because there is a cage over the door, she was concerned that the cage would not properly close. 
  • Committee suggested that the awning be open on the sides for natural lighting and suggests a more horizontal form, because it looked very heavy over the window. 
  • Another option is to put the sign on awning and add downlighting under the canopy. 
  • The Committee felt the telephone number could go on the apron of the awning only once. 
  • The Committee suggested that the awning be resized or raised it up so the windows are more clearly seen.
  • The owner would like to remove the painted on alphabet at the base of the storefront to reduce visual clutter.
  • The Committee suggested that a possible solution is to reduce the main signage, and include the phone number on the apron of the awning.


Motion to table for resubmittal until the sign can be redesigned.