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The overarching goal is to enrich the lives of Clevelanders and to strengthen economic vitality by establishing Cleveland as a world-class center for the arts . The Connecting Cleveland 2020 Plan therefore puts forth a comprehensive set of Arts & Culture policies, each addressing a critical issue, along with strategies through which immediate steps can be taken toward their implementation/achievement:

  1. Arts & the New Economy. Support and market the arts as a magnet to attract creative and entrepreneurial individuals to the Cleveland region, thereby generating economic activity and jobs.

    1. Use the Community Partnership for Arts and Culture’s report, ”Northeast Ohio’s Arts and Cultural Plan” as a guide for the arts communities participation in the Cleveland region’s renewal and development agenda.
    2. Recruit more public and private sector leaders to serve in the arts and cultural sector and involve more arts leadership on civic boards.
    3. Develop print and electronic materials that will highlight the region’s varied arts and cultural opportunities as recruitment tools.
    4. Conduct arts and cultural education trade shows that highlight arts efforts.
    5. Provide internships with artists and cultural organizations.
    6. Encourage the interaction of arts organizations with other disciplines such as engineering and marketing to integrate more art into product development.
    7. Develop creative and flexible ticket packages that give people the opportunity to attend a variety of arts and cultural experiences and lodging/ticket/meal packages to encourage extended stays.
    8. Maintain economic, consumer, education, tourism and social impact data to measure the success of programs and strategies and to identify new opportunities.
  1. Arts Districts. Establish and market “arts districts” as an approach to revitalizing neighborhoods where galleries and other arts venues are concentrated.

    1. Identify those areas where the architectural quality of the buildings and the flexibility of the space for living, working and exhibiting lend themselves to the “arts district” model.
    2. Establish the City’s Live-Work District overlay zoning in those areas where the building stock is applicable and an arts district is desired.
    3. Offer financial incentives for art and cultural organizations or enterprises to locate or developers to invest in an art district.
    4. Leverage broadband and wireless communications networks as assets in the development of arts districts.
    5. Support thecreation and preservation of inviting public spaces and common areas in the district that encourage people to congregate, interact and exchange ideas,
    6. Conduct “city walks” that connect residents to the district and highlight its history, architecture, natural environment and current activity.
    7. Encourage the location of retail, entertainment and services that complement an arts district.
  1. Catalysts. Capitalize on the presence of theaters, museums and other major arts venues as catalysts for neighborhood and regional development.

    1. Develop stronger ties between art and cultural institutions and institutions of higher learning as part of the creation of “college towns” in the vicinity of colleges and universities.
    2. Encourage the creation of exterior exhibits, programs or physical improvements that bring the creativity of the venue out into its larger neighborhood.
    3. Design public capital improvements to reflect the presence of these major art and cultural institutions.
  1. Public Funding for the Arts. Create local mechanisms for permanent and predictable public funding for a diversity of arts endeavors in the Cleveland region, supplementing private and other governmental funding sources.

    1. Create a comprehensive and accountable grants process.
    2. Create a low-interest loan program for the arts and cultural sector.
    3. Establish pooled benefits programs for arts and cultural organizations in order to reduce the costs of benefits for employees.
    4. Link sponsors to cultural education programs.
    5. Create professional development fellowships at major cultural organizations.
    6. Match business volunteer expertise to cultural organization needs.
  1. Public Art Programs. Strengthen the City of Cleveland’s new public art program and work with other governments, developers and corporations to incorporate public art as a standard component of development projects throughout the city.

    1. Assign an administrator within the City government as the arts and culture liaison.
    2. Establish a forum between the arts community, government and the private sector to discuss issues related to public art in the development process.
    3. Utilize the arts community to provide technical assistance on public arts projects.
  1. Neighborhood Place -Making. Use public art to strengthen the “sense of place” and highlight the heritage and character of each Cleveland neighborhood.

    1. Support the development of fairs and festivals that highlight the history and culture of places around the City.
    2. Leverage resources and technical expertise available through the nationally designated Ohio & Erie Canal National Heritage Corridor.
    3. Coordinate and design public improvements along the routes designated as the Ohio & Erie Canalway National Scenic Byway and the Lake Erie Coastal Ohio Trail National Scenic Byway to help tell the tale of those routes and to direct motorists to nearby venues.
    4. Involve the community in park design and ensure that community heritage is reflected in improvements.
    5. Include public art in streetscape improvements and road and bridge reconstruction projects.
    6. Improve access to and interpretation at local cemeteries as a connection to the heritage of the community.
  1. Live-Work Districts. Create supportive environments for local artists by establishing live-work districts, where obsolete industrial buildings are transformed into residences and studios through the use of financial incentives and innovative zoning.

    1. Identify places throughout the city that may be suitable for use of the City’s Live-Work Overlay District Zoning.
    2. Encourage businesses that complement the needs of local artists to locate in the vicinity of live-work districts.
  1. Accessibility. Ensure that residents of all neighborhoods, income levels and ages have affordable access to the arts, including arts programming in the public schools.

    1. Encourage arts organizations to expand their outreach and publicity to the city’s neighborhoods.
    2. Encourage partnerships among community groups, arts and cultural organizations and the City to pool resources and share expenses to reduce the cost of staging events.
    3. Develop print and electronic materials that will promote the value and diversity of arts and culture, highlight the region’s varied arts and cultural opportunities, and provide a calendar of events.
    4. Expand and create portable arts and cultural programs.
    5. Expand arts and cultural programs in non-traditional venues such as parks, recreation centers, senior centers, community centers, hospitals, places of worship and shopping areas.
    6. Provide training for teachers to incorporate the arts into their lesson plans.
    7. Expand arts and cultural curriculum services to more schools and organize student arts and cultural clubs.
    8. Incorporate art into public capital improvements.
    9. Route public transit to arts and cultural events and facilities, and provide arts and cultural information in public transit vehicles.
  1. Cultural Diversity. Ensure that the arts in Cleveland fully reflect and represent the cultural and demographic diversity of the Cleveland community.

    1. Bringdisparate groups together for participation in cross-cultural events.
    2. Support exchange programs that help form partnerships with arts professionals and organizations abroad.
    3. Forge stronger ties with local ethnic and religious organizations to broaden the awareness and participation in their social events.
    4. Support the development of signature projects that promote the heritage of ethnic groups concentrated in certain locations in the city.

Specific opportunities relating to arts and culture are identified in the Development Opportunities section of the Citywide Plan website.

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